Business Development 101

Business plans, mission statements, and corporate culture mean absolutely nothing if clients do not have or are not willing to spend money on your product or service offering. In order to establish a successful business development strategy you must find the money.

Multiple approaches can be utilized in order to identify where the available dollars are within any industry. There is no secret magical trick to identifying these dollars, Business Development (BD) professionals must employ various techniques to identify and qualify dollars. It isn’t that simple and if it were more people would be successful at business development. The most critical skill associated with this principle being able to understanding the environment and industry specific business cycles.

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